2013 North American Shopper Marketing Effie Winners Celebrated
Gold, silver and bronze trophies were awarded to this year's Shopper Marketing Effie winning teams. More Info

WEBSITE NO LONGER ACTIVE

WEBSITE NO LONGER ACTIVE You are accessing an old version of Effie Worldwide's website. Click on the trophy image above to be taken to the new effie.org. More Info

SHOPPER MARKETING EFFIE TROPHIES AWARDED

Shopper Marketing Effie Trophies Awarded Depend, Kellogg’s, and InterContinental Hotels Group are the Gold Shopper Marketing Effie Award-winning brands.

OgilvyAction, The Integer Group, and OgilvyOne Worldwide are agencies behind the top winners.

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EFFIE/FORBES INDUSTRY SURVEY: RESULTS

Effie/Forbes Industry Survey: Results This year's survey of North American Effie Awards Final Round Judges, conducted in partnership with Forbes CMO Network, asked agency and client-side marketers to provide their opinions on today's top industry issues - metrics management, media investment and what will be their priorities in the coming months.

Respondents indicated mobile was the area of greatest planned investment, followed by social media and content marketing. However what's providing the best ROI?

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EFFECTIVENESS INDEX:
GLOBAL RANKINGS

After analyzing finalist & winner data from 39 worldwide Effie competitions from the past year, globally Unilever is the most effective advertiser, McDonald's is the most effective brand, for the second year in a row, WPP Group is the most effective advertising holding company and Ogilvy & Mather is the most effective advertising agency network.

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STATE OF THE INDUSTRY

Insights and POVs from around the world on effective branding and marketing communications strategies in specific markets.

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EMAIL UPDATE

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