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SHOPPER MARKETING EFFIE TROPHIES AWARDED
Depend, Kellogg’s, and InterContinental Hotels Group are the Gold Shopper Marketing Effie Award-winning brands.
OgilvyAction, The Integer Group, and OgilvyOne Worldwide are agencies behind the top winners.
EFFIE/FORBES INDUSTRY SURVEY: RESULTS
This year's survey of North American Effie Awards Final Round Judges, conducted in partnership with Forbes CMO Network, asked agency and client-side marketers to provide their opinions on today's top industry issues - metrics management, media investment and what will be their priorities in the coming months.
Respondents indicated mobile was the area of greatest planned investment, followed by social media and content marketing. However what's providing the best ROI?
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After analyzing finalist & winner data from 39 worldwide Effie competitions from the past year, globally Unilever is the most effective advertiser, McDonald's is the most effective brand, for the second year in a row, WPP Group is the most effective advertising holding company and Ogilvy & Mather is the most effective advertising agency network.
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STATE OF THE INDUSTRY
Insights and POVs from around the world on effective branding and marketing communications strategies in specific markets.
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